Energy is neither created nor destroyed—It is just used in different ways.

In thermodynamics, free energy is defined as that portion of energy that is available to do work. In a thermodynamics company, for example, it would be useful to define free energy as that portion of energy available to innovate.

Source: cerncourier.com/cws/article/cern/28552

Free energy is that energy that is not tied up doing other activities like trying to figure out research goals; deciding if those goals are aligned with the company strategy and vision; or worrying about whether or not, you are meeting expectations.

These energy-wasting activities can be nearly eliminated by good management. A good manager helps each scientist set research goals that are motivating and are aligned with company goals. A good manager keeps tabs on the research progress and on the shifting company strategies and vision to provide frequent updates to their scientists.