Every cost has a payoff

Marketing coach, Robert Middleton, blogged today on challenging our mindset (in this case about marketing efforts). These lines struck me as to why we (I) hang on to bad ideas or ideas that are not working.

“For every cost there is a payoff; that is, you are getting something you want, even thought the end result is not favorable. The most common payoffs are being right, being in control and being comfortable. All of these enable you to keep doing what you are doing without changing.”